Free UTM Generator | Google UTM Builder & Maker

Welcome to the #1 free UTM generator for marketers. Our Google UTM builder helps you create perfect campaign tracking URLs in seconds. Whether you call it a UTM generator, UTM maker, or UTM builder, this tool simplifies creating UTM parameters for Google Ads, social media, and email campaigns. Start building trackable links now—no signup required.

+ Add Advanced Tracking (Term, Content)

Your Perfect UTM Link is Ready!

Copy the generated URL and use it in your campaigns to track performance in Google Analytics.

How to Use Our Google UTM Generator

Creating a trackable link is simple. Our UTM parameter generator validates your inputs in real-time to ensure perfectly formatted URLs every time.

  1. Enter Your Website URL: Paste your landing page URL into the "Website URL" field. This is where users will arrive when they click your link.
  2. Fill in Campaign Parameters: Complete the three required UTM fields:
    • Campaign Source: The platform sending traffic (e.g., google, facebook, newsletter)
    • Campaign Medium: The marketing channel (e.g., cpc, social, email)
    • Campaign Name: Your specific campaign identifier (e.g., q4_black_friday_sale)
  3. Add Optional Parameters (Recommended): Click "+ Add Advanced Tracking" to include:
    • Campaign Term: For paid keywords in Google Ads campaigns
    • Campaign Content: To differentiate ad variations or A/B test links
  4. Generate, Copy, and Use: Your tagged URL appears instantly. You can:
    • Copy it directly to your clipboard
    • Shorten it for social media platforms
    • Generate a QR code for print campaigns
    • Save it to your UTM Vault for future reference

What Are UTM Parameters? Complete Guide

UTM parameters are simple tags added to the end of a URL.

How they work:

  • User clicks your tagged link
  • Data sends to Google Analytics
  • You see exactly where traffic came from

There are 5 standard UTM parameters (3 required, 2 optional):

Required UTM Parameters

utm_source (Required)
Identifies the specific traffic source, such as a search engine, newsletter name, or social network.
Examples: google, facebook, newsletter_september
utm_medium (Required)
Identifies the marketing medium or channel.
Examples: cpc (cost-per-click), email, social, referral
utm_campaign (Required)
Identifies a specific campaign, promotion, or strategic initiative.
Examples: summer_sale_2024, new_product_launch, webinar_q1

Optional UTM Parameters

utm_term (Optional)
Used in paid search campaigns to track the specific keywords that triggered an ad.
Examples: utm_generator_tool, campaign_tracking
utm_content (Optional)
Used to differentiate between links or ads that point to the same URL. Perfect for A/B testing.
Examples: blue_button, header_link, video_ad_variant_a

UTM Parameter Quick Reference

Parameter Purpose Example Value
utm_source Where is the traffic coming from? google, facebook, newsletter
utm_medium What type of traffic is it? cpc, email, social
utm_campaign Which promotion is this part of? spring_sale, webinar_series
utm_term Which keyword did they search? utm_builder, tracking_links
utm_content Which ad creative did they click? banner_a, text_link

UTM Link Examples for Different Campaigns

See how UTM parameters work together in real-world scenarios:

1. Facebook Ad Campaign for a Summer Sale

You're running a video ad on Facebook targeting users interested in marketing software.

Campaign Details:

  • Base URL: https://example.com/summer-sale
  • Source: facebook
  • Medium: cpc (paid advertising)
  • Campaign: summer_sale_2024
  • Content: video_ad_marketing_audience

Your UTM Link:

https://example.com/summer-sale?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale_2024&utm_content=video_ad_marketing_audience

2. Email Newsletter Link

You're sending your monthly newsletter with a link to a new blog post.

Campaign Details:

  • Base URL: https://example.com/blog/new-feature
  • Source: newsletter
  • Medium: email
  • Campaign: december_2024_newsletter

Your UTM Link:

https://example.com/blog/new-feature?utm_source=newsletter&utm_medium=email&utm_campaign=december_2024_newsletter

3. Google Ads Search Campaign

Running a paid search campaign on Google Ads for specific keywords.

Campaign Details:

  • Base URL: https://example.com/pricing
  • Source: google
  • Medium: cpc
  • Campaign: q4_conversion_campaign
  • Term: utm_generator_free

Your UTM Link:

https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=q4_conversion_campaign&utm_term=utm_generator_free

4. Instagram Bio Link

Tracking clicks from your Instagram profile bio link.

Campaign Details:

  • Base URL: https://example.com/shop
  • Source: instagram
  • Medium: social
  • Campaign: bio_link
  • Content: profile_2024

Your UTM Link:

https://example.com/shop?utm_source=instagram&utm_medium=social&utm_campaign=bio_link&utm_content=profile_2024

Why Trust Our UTM Generator?

  • Built by digital marketers who track campaigns daily
  • Used by 10,000+ marketing professionals worldwide
  • Validated against Google's official UTM specifications
  • Real-time error checking prevents broken links
  • Privacy-first: We never store your campaign data
  • 100% free forever—no hidden fees or signup walls
  • Mobile-friendly and works on all devices

What Makes Our UTM Builder Different?

  • Error-Free Links: Our builder ensures your links are perfectly formatted for Google Analytics, every time. Real-time validation catches mistakes before you copy.
  • All-in-One Tool: Generate, shorten, and create QR codes for your links in seconds, all in one place. No need to use multiple tools.
  • Save & Reuse: Save your most important links in your personal, browser-based UTM Vault. Never recreate the same campaign twice.
  • No Signup Required: Start creating tracking links immediately. No email, no password, no waiting.
  • Bulk Generation: Need hundreds of links? Use our Bulk UTM Builder to upload a CSV and generate all your URLs at once.

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Frequently Asked Questions

What is a UTM generator?

A UTM generator (also called a UTM builder or UTM maker) is a free tool that helps you create tracking URLs with UTM parameters for Google Analytics. Instead of manually typing UTM variables into your URLs, our Google UTM generator automatically formats campaign links correctly, preventing errors and saving time.

What does UTM mean?

UTM stands for Urchin Tracking Module. It's a standard way to tag URLs with parameters like utm_source, utm_medium, and utm_campaign for analytics tracking. The name comes from Urchin Software Corporation, which Google acquired in 2005—their tracking system became Google Analytics.

Can I use this UTM generator for Google Ads?

Yes! Our Google UTM builder works perfectly with Google Ads (formerly Google AdWords). Create UTM parameters to track your Google advertising campaigns alongside auto-tagging for complete visibility in Google Analytics. This is especially useful when you want to track campaigns across multiple platforms consistently.

Do UTM parameters affect SEO?

No, UTM parameters do not directly affect SEO. Search engines like Google are smart enough to recognize UTM tags and typically ignore them for ranking purposes, especially when a canonical tag is present on the page. They understand these parameters are for tracking, not creating duplicate content.

What's the difference between UTM source and medium?

UTM Source (utm_source) identifies the specific origin of your traffic, like 'google', 'facebook', or 'newsletter_december'.

UTM Medium (utm_medium) describes the general category of that source, such as 'cpc', 'social', or 'email'.

For example, a Facebook ad would have source=facebook and medium=cpc. An organic Facebook post would have source=facebook and medium=social.

What's the difference between UTM builder and UTM generator?

There's no functional difference—UTM builder, UTM generator, and UTM maker all refer to the same tool. Whether you search for "generator utm" or "utm builder google," you'll find tools that create UTM parameters for tracking campaigns in Google Analytics. They're just different names for the same functionality.

How do I create UTM codes in Excel or Google Sheets?

You can create UTM codes in a spreadsheet using concatenation formulas. Set up columns for Base URL, Source, Medium, Campaign, etc. Then use a formula like:

=A2&"?utm_source="&B2&"&utm_medium="&C2&"&utm_campaign="&D2

However, for creating many links at once, our Bulk UTM Builder is much faster and less error-prone. Just upload your CSV and download perfectly formatted URLs.

Why are my UTM parameters not showing in Google Analytics?

This can happen for several reasons:

  • A redirect on your website is stripping the parameters
  • The Google Analytics tracking code isn't installed correctly on the landing page
  • You're testing with internal links (UTM parameters can overwrite original sources)
  • You're looking in the wrong report (in GA4, check Reports → Acquisition → Traffic Acquisition)
  • Data takes 24-48 hours to appear in some GA4 reports
Does shortening a URL remove UTM codes?

No. When you shorten a URL that contains UTM parameters, the short link simply redirects to the full, long URL. All UTM parameters are preserved through this redirect, ensuring your campaign data is tracked correctly in Google Analytics. Our built-in URL shortener maintains all your tracking parameters.

How do I view UTM data in Google Analytics 4?

In Google Analytics 4, your UTM data appears in several places:

  • Main Report: Reports → Acquisition → Traffic Acquisition (look for 'Session source/medium')
  • Campaign Report: Reports → Acquisition → Campaigns
  • Real-time: Reports → Realtime (to test links immediately)

Note: GA4 may take 24-48 hours to fully process campaign data in standard reports.

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