Welcome to the #1 free UTM generator for marketers.
Our Google UTM builder helps you create perfect campaign tracking URLs in seconds.
Whether you call it a UTM generator, UTM maker, or UTM builder, this tool simplifies creating UTM parameters for Google Ads, social media, and email campaigns.
Start building trackable links now—no signup required.
Copy the generated URL and use it in your campaigns to track performance in Google Analytics.
Explore our full collection of 40+ marketing calculators and tools designed to optimize every aspect of your campaigns:
Creating a trackable link is simple. Our UTM parameter generator validates your inputs in real-time to ensure perfectly formatted URLs every time.
google, facebook, newsletter)cpc, social, email)q4_black_friday_sale)📺 Watch: How to Create UTM Links in 90 Seconds
Coming soon: Step-by-step video tutorial
Why use our UTM generator instead of manually creating tracking links?
| Feature | UTM Generator Tool | Manual Creation |
|---|---|---|
| Time to Create Link | ✓ 30 seconds | ✗ 5+ minutes |
| Error Prevention | ✓ Automatic validation | ✗ Prone to typos |
| URL Encoding | ✓ Automatic | ✗ Manual (easy to forget) |
| Save for Reuse | ✓ Built-in vault | ✗ External spreadsheet |
| QR Code Generation | ✓ One-click | ✗ Need separate tool |
| URL Shortening | ✓ Integrated | ✗ Need separate tool |
| Bulk Generation | ✓ CSV upload available | ✗ Tedious repetition |
| Learning Curve | ✓ Beginner-friendly | ✗ Requires technical knowledge |
The verdict: Our UTM builder saves you time, prevents errors, and includes everything you need in one place. Try it above and see the difference!
UTM parameters are simple tags added to the end of a URL that tell Google Analytics exactly where your traffic is coming from.
How they work:
There are 5 standard UTM parameters (3 required, 2 optional):
google, facebook, newsletter_september
cpc (cost-per-click), email, social, referral
summer_sale_2024, new_product_launch, webinar_q1
utm_generator_tool, campaign_tracking
blue_button, header_link, video_ad_variant_a
| Parameter | Purpose | Example Value |
|---|---|---|
utm_source |
Where is the traffic coming from? | google, facebook, newsletter |
utm_medium |
What type of traffic is it? | cpc, email, social |
utm_campaign |
Which promotion is this part of? | spring_sale, webinar_series |
utm_term |
Which keyword did they search? | utm_builder, tracking_links |
utm_content |
Which ad creative did they click? | banner_a, text_link |
Follow these expert guidelines to get the most accurate campaign data in Google Analytics:
utm_source=Facebook and utm_source=facebook will appear as separate sources in analytics._ or - (e.g., black_friday_sale not black friday sale)q4_email_promo instead of just emailGoogle Analytics recognizes these standard medium values. Using them helps with proper channel grouping:
cpc — Paid search (Google Ads, Bing Ads)ppc — Alternative for paid searchdisplay — Display advertisingemail — Email campaignssocial — Organic social media postspaid-social — Paid social media advertisingreferral — Referral links from partner sitesaffiliate — Affiliate marketing linksorganic — Organic campaigns (use sparingly)Facebook, facebook, and FACEBOOK will all appear separately in reports.%20, making URLs messy and hard to read.Here's a proven template for consistent campaign naming:
utm_source=[platform]
utm_medium=[channel_type]
utm_campaign=[year]_[quarter/month]_[campaign_name]
utm_content=[ad_variation]_[audience/placement]
Example using this template:
facebookpaid-social2024_q4_holiday_salecarousel_ad_women_25-45See how UTM parameters work together in real-world scenarios:
You're running a video ad on Facebook targeting users interested in marketing software.
Campaign Details:
https://example.com/summer-salefacebookcpc (paid advertising)summer_sale_2024video_ad_marketing_audienceYour UTM Link:
https://example.com/summer-sale?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale_2024&utm_content=video_ad_marketing_audience
You're sending your monthly newsletter with a link to a new blog post.
Campaign Details:
https://example.com/blog/new-featurenewsletteremaildecember_2024_newsletterYour UTM Link:
https://example.com/blog/new-feature?utm_source=newsletter&utm_medium=email&utm_campaign=december_2024_newsletter
Running a paid search campaign on Google Ads for specific keywords.
Campaign Details:
https://example.com/pricinggooglecpcq4_conversion_campaignutm_generator_freeYour UTM Link:
https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=q4_conversion_campaign&utm_term=utm_generator_free
Tracking clicks from your Instagram profile bio link.
Campaign Details:
https://example.com/shopinstagramsocialbio_linkprofile_2024Your UTM Link:
https://example.com/shop?utm_source=instagram&utm_medium=social&utm_campaign=bio_link&utm_content=profile_2024
Promoting a whitepaper download through LinkedIn ads.
Campaign Details:
https://example.com/whitepaper-downloadlinkedinpaid-social2024_q1_lead_gensponsored_post_it_decision_makersYour UTM Link:
https://example.com/whitepaper-download?utm_source=linkedin&utm_medium=paid-social&utm_campaign=2024_q1_lead_gen&utm_content=sponsored_post_it_decision_makers
A UTM generator (also called a UTM builder or UTM maker) is a free tool that helps you create tracking URLs with UTM parameters for Google Analytics. Instead of manually typing UTM variables into your URLs, our Google UTM generator automatically formats campaign links correctly, preventing errors and saving time.
Think of it as a form that builds perfect tracking links for you—just fill in your campaign details and get a ready-to-use URL with all the proper UTM tags.
UTM stands for Urchin Tracking Module. It's a standard way to tag URLs with parameters like utm_source, utm_medium, and utm_campaign for analytics tracking.
The name comes from Urchin Software Corporation, which Google acquired in 2005—their tracking system became the foundation for what we now know as Google Analytics.
Yes! Our Google UTM builder works perfectly with Google Ads (formerly Google AdWords). You can create UTM parameters to track your Google advertising campaigns alongside auto-tagging for complete visibility in Google Analytics.
This is especially useful when you want to track Google Ads campaigns consistently with your other marketing channels, or when you need more detailed campaign naming than auto-tagging provides.
No, UTM parameters do not directly affect SEO rankings. Search engines like Google are smart enough to recognize UTM tags and typically ignore them for ranking purposes, especially when a canonical tag is present on the page.
However, keep these best practices in mind:
UTM Source (utm_source) identifies the specific origin of your traffic. Think of it as "where exactly is this coming from?" Examples: google, facebook, newsletter_december, partner_website.
UTM Medium (utm_medium) describes the general category or marketing channel of that source. Think of it as "what type of marketing is this?" Examples: cpc (paid ads), social (organic social), email, referral.
Real example: A Facebook paid ad would have source=facebook and medium=cpc. An organic Facebook post you shared would have source=facebook and medium=social.
There's no functional difference—UTM builder, UTM generator, UTM maker, and UTM creator all refer to the same type of tool. They all help you create tracking URLs with UTM parameters.
Whether you search for "UTM generator," "Google UTM builder," or "campaign URL builder," you'll find tools that do the same thing: add structured tracking tags to your URLs for Google Analytics.
You can create UTM codes in a spreadsheet using concatenation formulas. Set up columns for Base URL, Source, Medium, Campaign, etc. Then use a formula like:
=A2&"?utm_source="&B2&"&utm_medium="&C2&"&utm_campaign="&D2
However, this method is error-prone and time-consuming. For creating many links at once, our Bulk UTM Builder is much faster and prevents formatting mistakes. Just upload your CSV and download perfectly formatted URLs.
If your UTM parameters aren't appearing in Google Analytics, check these common issues:
No, shortening a URL does not remove UTM parameters. When you use a URL shortener (like TinyURL, Bitly, or our built-in shortener), the short link simply creates a redirect to your full URL.
All UTM parameters are preserved through this redirect. When someone clicks the short link, they're redirected to the full URL with all tracking intact, and Google Analytics receives all your campaign data correctly.
Pro tip: Use our built-in "Shorten URL" button to create short, trackable links without leaving this page!
In Google Analytics 4 (GA4), your UTM campaign data appears in several places:
Note: GA4 may take 24-48 hours to fully process campaign data in standard reports. Use the Realtime report for immediate verification.
Yes! UTM parameters are essential for tracking social media performance, especially when you post the same link across multiple platforms. Without UTMs, all social traffic may appear as generic "social" in analytics.
Best practices:
utm_source=instagram, utm_source=linkedin, utm_source=twitterutm_medium=social for organic posts and utm_medium=paid-social for adsutm_content=story vs utm_content=feed_post)Absolutely! UTM parameters work perfectly with QR codes. When someone scans a QR code containing a UTM-tagged URL, all your tracking data flows to Google Analytics just like a regular link click.
How to track QR codes:
utm_source=qr_code and utm_medium=offlineutm_content=restaurant_table or utm_content=poster_downtown)This lets you measure the effectiveness of print materials, event signage, packaging, and other offline marketing efforts in Google Analytics.